Buyers increasingly start with ChatGPT and Perplexity, not Google. Here's how to get your brand cited.
Generative and answer engine optimization (GEO/AEO) is the new front page. If your brand isn't cited when an AI engine answers a buying question, you're invisible to a fast-growing slice of demand.
Structure for machines and people
AI engines reward clear, well-structured, genuinely useful content. The same things that make a page good for a reader — answers up front, clean structure, real substance — make it citable.
Measure your share of voice
You can't improve what you can't see. Track how often you're cited across engines, against competitors, and tie content changes to citation gains.
